«There's no chance that the iPhone is going to get any significant market share. No chance.»

Steve Ballmer, Microsoft CEO, 2007

«Neither RedBox nor Netflix are even on the radar screen in terms of competition.»

Jim Keyes, Blockbuster CEO, 2008

«I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.»

Ken Olsen, Founder of Digital Equipment Corp., 1977

OUR APPROACH

Innovation does not happen in the Echo Chamber*

Are you an expert? Being an expert is great. And dangerous. We are all experts at something. Which is good. But: Sometimes, that expert mind of ours gets in the way. It gets in the way of challenging common beliefs. Of ignoring conventions. Of thinking differently. It gets in the way of innovation.

*Common beliefs are often multiplied within organizations. This is called The Echo Chamber. Innovation does not happen in the Echo Chamber.

SUCCESS CAN BE ENGINEERED

The Westhive Recharge Process

What is your business? Do you sell a power drill? Do you sell a whole in the wall? Or do you sell the dream of a wonderfully organised garage?
Where do you want to play? Where do you compete? Are there new competitors in your market? New challengers? Who do you want to compete with? Who do you want to challenge?
Many organizations convince themselves in the Echo Chamber that a threat is not a threat. And instinctively they start to protect their turf. They call for regulation. They send out their lawyers. Just look at what the music industry did at the dawn of the internet.
We help your organisation to shift your mindset to a proactive one, forward looking. To search for opportunities rather than threats.
The Westhive Ecosystem is unique. It is the opposite of the Echo Chamber. It’s an open and inspiring space that lets you connect with innovative startups, inspiring individuals, and visionary leaders. It‘s the space where we work alongside your teams on future solutions for your business.
It is the first thing every accelerator makes any startup do: go out and talk to people, validate your idea. Failing fast does not mean failing. It means testing concepts, eliminating the faulty ones, and deploying and improving the promising ones - fast.
Release and improvement cycles have accelerated tremendously over the past years. Remember when there was a new version of Windows ... every 5 years? Those days – gone. Today, it’s about understanding how your customers use your service and continuously improving it.

OUR SERVICE

«Business has only two basic functions: Marketing and Innovation. All the rest are costs.»

Peter Drucker, Business Consultant & Author, 1954

Marketing in its true form is much more than what is commonly ascribed to it. It is the art and science of creating products and services that bear true value to consumers. And it is the one business discipline that puts the customer at the center.

BUSINESS INNOVATION & RECHARGE

From time to time, every organization needs an external stimulus. A new competitor that eats into your market share is such a stimulus – and not a good one. New technology with game changing potential is another external stimulus. It can be a threat. Or it can be an opportunity to recharge your business. Just like an electric shock can cause death – or save your life.

Customer Journey & Customer Centricity

We heard it too often: digital first. Or mobile first. Pardon our French, but that’s crap. We say: customer first. And digital where needed. We help you analyze your customer journey and touch points, improve customer experience and optimize customer interaction.

Digital Products & Services

It is what people expect today. Plain and simple. Make things better, faster, easier, more enjoyable. Make them fun, if you can. Your customers will love you for it. As will your shareholders. We support you in creating and deploying digital products and services – from concept to successful implementation and operation.

Growth Marketing

Wasn’t life easy in the ‘good old days’? All you had to do was book a tv commercial at prime time – and boom: 80% reach. Today, you must find out what helps you grow and retain your customer base. It can be an ad, a piece of content, a post on Instagram. A new product or even a new product feature. We help you to find out what really works and to unlock sustainable growth.

OUR WORK

We support a leading Swiss retailer in shaping the future of convenience shopping: with conceptual work, technology evaluation, user experience development, and project management.
We support a top real estate broker with true customer centric communication that creates results.
We’re building a state-of-the-art e-shop for one of Switzerland’s leading wine cellars and importers – completely integrated into an SAP ERP system. And of course, 100% optimized for mobile shopping.
We helped one of Switzerland’s most respected industrial company, assess its brand architecture, and we provided a recommendation for its future brand portfolio and architecture.
Together with one of Switzerland’s largest chain of pharmacies and drugstores, we develop next generation business solutions that secure profitability in tomorrow’s healthcare and pharmaceutical market.

OUR WORK

RETAIL

REAL ESTATE

MANUFACTURING

FOOD & BEVERAGE

HEALTH & PHARMACEUTICALS

We support a leading Swiss retailer in shaping the future of convenience shopping: with conceptual work, technology evaluation, user experience development, and project management.
We support a top real estate broker with true customer centric communication that creates results.
We helped one of Switzerland’s most respected manufacturing companies to assess its brand architecture, and we provided a recommendation for its future brand portfolio and architecture.
We’re building a high-end e-shop for one of Switzerland’s leading wine cellars and importers – completely integrated into an SAP ERP system. And of course, 100% optimized for mobile shopping.
Together with one of Switzerland’s largest chain of pharmacies and drugstores, we develop next generation business solutions that secure profitability in tomorrow’s healthcare and pharmaceuticals market.

RETAIL

We support a leading Swiss retailer in shaping the future of convenience shopping: with conceptual work, technology evaluation, user experience development, and project management.

REAL ESTATE

We support a top real estate broker with true customer centric communication that creates results.

INDUSTRY

We helped one of Switzerland’s most respected industrial company, assess its brand architecture, and we provided a recommendation for its future brand portfolio and architecture.

FOOD & BEVERAGE

We’re building a state-of-the-art e-shop for one of Switzerland’s leading wine cellars and importers – completely integrated into an SAP ERP system. And of course, 100% optimized for mobile shopping.

HEALTH & PHARMACEUTICAL

Together with one of Switzerland’s largest chain of pharmacies and drugstores, we develop next generation business solutions that secure profitability in tomorrow’s healthcare and pharmaceutical market.

WHO WE ARE

We believe in the diversity of talents united by a common purpose.

  • Former CEO Y&R Group
  • Founder Futurecom (1996)
  • President IAA
  • Board Mandates MCH Group and Walde & Partner
+41 79 357 68 75
ANDREAS WIDMER
FOUNDER & PARTNER
  • Former COO Y&R Group
  • Co-President IAB
  • Communication Council KS
  • ADC Switzerland
  • MSc. University of Fribourg
+41 79 621 68 13
CLAUS BORNHOLT
FOUNDER & PARTNER
  • Former CTO Y&R Group
  • Various CEO, COO & CTO positions in CH Industry
  • Dipl. Ing. ETH
  • MBA INSEAD / Fontainebleau
+41 79 737 41 80
BRUNO RAMBALDI
FOUNDER & PARTNER
  • Digital Marketing
  • MSc in Business & Design
  • BA in Industrial Design
+41 79 743 30 25
MICHÈLE HESS
CONSULTANT
  • MSc ETH Management Technology & Economics
  • BSc ETH Food Science
  • Startup Founder
+41 44 586 79 39
YANNICK DIENST
CONSULTANT

CONTACT US

Get in Touch

How to start working with us? It starts with a conversation, really. Come visit us at one of our Westhive Innovation Ecosystem Locations for an informal chat. Or have us visit you at your offices. Whatever suits you best. We hope that you will agree with us: great partnerships always start with a great conversation.